Web Psychologist, International Speaker and Author
Nathalie Nahai is a new kind of futurist who delivers scientific as well as theoretical insight regarding why and how we use the internet and other forms of technology.
As a web psychologist, Nathalie’s approach is based on empirical evidence drawn from a wealth of disciplines including psychology, human computer interaction, neuroscience, and behavioural economics.
With a background in psychology, web design and development and digital strategy, Nathalie coined the term ‘Web Psychology’ in 2011, defining it as ‘The empirical study of how our online environments influence our attitudes and behaviours’. Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month. Nathalies past clients include Google, eBay, Harvard Business Review, Unilever, Lund University and others (from cybercrime companies to design agencies), and she has spoken at prestigious conferences across the globe.
As well as appearing on national TV and radio, Nathalie has written for national publications and is a resident columnist at Marketing Week. She is also the founder of Humanise the Web, a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good. She lives in London and is currently writing her second book.